WE HELP COMPANIES CLOSE THE GAP BETWEEN THEIR CUSTOMERS' STATED INTENTIONS AND ACTUAL BEHAVIOR

Aligning eco-behavior

The gap before our eyes

Each day, the media is flooded with polls showing strong stated propensities from businesses and people towards more sustainable lifestyles and practices. And yet, actual behavior doesn’t reflect stated intentions.

Why?

Our proprietary research shows that the gap is the result of a misalignment between what customers value and what companies offer to them through products, messaging, features and benefits. Our global, consumer-driven society equates consumption with wealth. In this world people (and businesses) value freedom of choice, aesthetics, ease, comfort, quantity, convenience and low prices; and yet the same people (and businesses) are asked to change habits, behavior, conserve, be more efficient, worry less about the aesthetics (wind farms or CFLs) and pay a lot more (and not being resentful).

The gap to the future

We know the gap is real, and we know the near future will be full of fundamental changes for businesses, customers and regulators who will be confronted with carbon footprint legislations, smart and green homes, interactive technologies, clean tech products, re-engineering of value chains, customer preferences and values. How will the changes required for a new future materialize while a gap between stated intentions and actual behavior continues to exist?

We fill the gap and align corporate and consumer behavior with the future of energy and environment

We believe marketing plays a fundamental role in filling the gap and drives customers to the adoption of eco-behaviors that deliver both economic performance and environmental benefits. We firmly believe that emotional involvement and experience are central to building sustained values and behavior to align with the future of energy and environment. EcoAlign is uniquely suited to meet these challenges through an integrated approach that combines:

  • 80+ years of energy and environment experience
  • unique customer insights drawn from multiple social sciences
  • superior marketing and creative thinking
  • and innovative communications approaches

Learn more about what makes us different from other agencies and how we can help you with your marketing challenges.