case studies

Pepco Holdings, Inc. (PHI) serves 1.9 million customers through its regional brands Pepco, Delmarva Power and Atlantic City Electric. The company wanted a new brand positioning and messaging platform to support its energy efficiency and demand response efforts and to position PHI and its regional brands as a trusted energy adviser.

Earthlinked Technologies approached EcoAlign to identify and develop a marketing strategy that would help accelerate sales and enhance messaging effectiveness. The company sells energy-saving geothermal heat pumps in 14 countries and 41 states in the U.S. The company faced several issues:
- Technology-focused
- Industrial image
- Confusing messaging
- Lack of market focus
- Lack of engagement with its channels

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Daylight Technology (now Daylight Inside) designs, manufactures, and installs a proprietary, highly efficient rooftop daylighting systems along to commercial, industrial, school, and other public buildings. The system typically save more than 25% of electric power costs, reduces greenhouse gases, and greatly improves the productivity of building occupants. The company needed to differentiate its offering from the competition and create a stronger marketing story around its value proposition to enhance market visibility.

EcoAlign was asked to develop a creative strategy to support marketing needs surrounding SmartGrid City

At EcoAlign, one of the things that we consistently talk about with our clients, media, and key influencers is the importance of building coalitions and connecting with others who are like minded about sustainability and environmental progress. We ‘walk the talk’ and are fully committed to sharing our ideas, research and enthusiasm with the community at large. Project Image is the result of this thinking and an experimental means to engage other creative talents outside of our agency.

Lunera Lighting is one of the leaders in LED lighting fixtures. The company needed to move from technology leadership to brand leadership. EcoAlign partnered with the company to develop a path that helped the management to bring its vision for ground-breaking LED fixture solutions alive with economic efficiencies, solid business practices and innovative marketing thinking.

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