case studies

We know how difficult it is to launch a new business. Like all start ups, this LED company faced daunting challenges spanning across all sides of the business. EcoAlign partnered with the company in every step of the way developing a path that helped the management to bring its vision for ground-breaking LED fixture solutions alive with economic efficiencies, solid business practices and innovative marketing thinking.

Pepco Holdings Incorporated serves 1.9 million customers through its regional brands Pepco, DelMarva and Atlantic Energy. The company is about to invest in and roll out multi-year Advanced Metering Infrastructure program, which will improve customer service and transform PHI and its regional brands as trusted energy advisors. However, the company suffers from degrading levels of customer satisfaction. How can you become an energy advisor if you are not fully trusted? How do you address consumers' dissatisfaction with increasing levels of energy costs for customers - even though the increase is due mainly to factors completely exogenous to the utility?

How should you articulate a positioning into compelling visuals, messaging and creative that tell a vivid, emotional and memorable story and lead customers to adopt favorable behavior?