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Daylight Technology (now Daylight Inside) designs, manufactures, and installs a proprietary, highly efficient rooftop daylighting systems along to commercial, industrial, school, and other public buildings. The system typically save more than 25% of electric power costs, reduces greenhouse gases, and greatly improves the productivity of building occupants. The company needed to differentiate its offering from the competition and create a stronger marketing story around its value proposition to enhance market visibility.
EcoAlign was engaged to work on five key areas:
- a comprehensive analysis that identified the market opportunity for the company to best differentiate from the competition
- a new brand positioning and messaging aligned with targeted segments’ needs
- a new corporate name
- a well articulated set of marketing collateral (offline and online) better supportive of their channels needs
- and a set of targeted marketing efforts that will establish your brand leadership in the daylighting category, and help generate leads in the short-term.