Project Energy Code
EcoAlign was launched to understand, document and develop strategies to close the “green gap” between consumers’ stated intentions and their actual purchasing behavior in connection to energy consumption and the environment. For this reason, EcoAlign often works with social scientists to start a discussion on customer behavior towards sustainable energy consumption and conservation by identifying emotional, social, instinctual, psychological, subconscious codes that shape human actions and perceptions. This initiative is called “Project Energy Code.”
Issue No. 5 - Nudges for Energy Conservation
With this paper, Dean S. Karlan Professor of Economics Yale University helps us understand why individuals fail to follow through with their plans, and suggests that policymakers and relevant businesses can employ "nudges" to help communities generate measurable energy savings.
Issue No. 4 - Why Germany? Why Solar?
This paper provides a political-economic analysis of Germany’s industrial and energy policy. Why have Germans supported government support of industry and why are they willing to pay more for renewable energy? Why does solar energy make sense in Germany?
Issue No. 3 - Cracking The Green Code
"Cracking The Green Code: Using A Values-based Model to Improve Customer Communications and Marketing" provides deep insight into the social and psychological factors that influence behavior. It provides insight into different segments of society.
Issue No. 2 - Increasing Energy Efficiency Through Decentralized Coordination
"Markets, Technology and Institutions: Increasing Energy Efficiency Through Decentralized Coordination" explains how certain institutions are more apt to increase the choices available to individuals.
Issue No. 1 - Cultural Stumbling Blocks To Household Efficiency
The first report in this series is titled "Visibility, Ambivalence and Trust: Cultural Stumbling Blocks to Greater Household Energy Efficiency."