Project Energy Code

EcoAlign was launched to understand, document and develop strategies to close the “green gap” between consumers’ stated intentions and their actual purchasing behavior in connection to energy consumption and the environment. For this reason, EcoAlign often works with social scientists to start a discussion on customer behavior towards sustainable energy consumption and conservation by identifying emotional, social, instinctual, psychological, subconscious codes that shape human actions and perceptions. This initiative is called “Project Energy Code.”

Issue #5 - Nudges for Energy Conservation
With this paper, Dean S. Karlan Professor of Economics Yale University helps us understand why individuals fail to follow through with their plans, and suggests that policymakers and relevant businesses can employ “nudges” to help communities generate measurable energy savings.

Issue #4 - Why Germany? Why Solar?

This paper provides a political-economic analysis of Germany’s industrial and energy policy. Why have Germans supported govern industry and why are they willing to pay more for renewable energy? Why does solar energy make sense if Germany is not particularly sunny? Why is the German experience worthy of study?

Issue #3 - Cracking The Green Code

Download the newest report entitled Cracking The Green Code: Using A Values-based Model to Improve Customer Communications and Marketing

Issue #2 - Increasing Energy Efficiency Trhough Decentralized Coordination

Download the newest report entitled Markets, Technology and Institutions: Increasing Energy Efficiency Through Decentralized Coordination

Issue #1 - Cultural Stumbling Blocks To Household Efficiency
Download the first report entitled Visibility, Ambivalence and Trust: Cultural Stumbling Blocks to Greater Household Energy Efficiency.