news & opinions

We employ and work with some of the brightest minds in the business. Our proprietary research, fresh approach and unique insights are hallmarks of EcoAlign’s thinking. We’re pleased to offer a host of innovative tools that share our perspective including EcoAlign’s EcoPinion, Project Energy Code and our company blog Life in the Green Lane.

Ecopinion

EcoPinion is a bimonthly, proprietary research series of macro-level assessment of consumer values, drivers and behavior around energy and environmental needs. The survey targets 1,000 people matching the U.S. population by age, gender, region and ethnicity. The surveys indicate various examples of the gap that providers can fill through marketing.
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News Releases

For a full list of our press releases and news stories, click here ›

project energy code

Cracking The Green Code
Using a Values-Based Model to Improve Customer Communications and Marketing
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Markets, Technology and Institutions
Increasing Energy Efficiency Through Decentralized Coordination
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Blog: Life in the green lane

What do drains and values have in common? Everything.
Changing behavior is a difficult thing. One has to look at how many people say they want to quit smoking, start exercising or lose weight. So it is not surprising that a gap exists between stated green intentions and actual behavior.

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