news & opinions

We employ and work with some of the brightest minds in the business. Our proprietary research, fresh approach and unique insights are hallmarks of EcoAlign’s thinking. We’re pleased to offer a host of innovative tools that share our perspective including EcoAlign’s EcoPinion, Project Energy Code and our company blog Life in the Green Lane.

Ecopinion

EcoPinion is a bimonthly, proprietary research series of macro-level assessment of consumer values, drivers and behavior around energy and environmental needs. The survey targets 1,000 people matching the U.S. population by age, gender, region and ethnicity. The surveys indicate various examples of the gap that providers can fill through marketing.
view a list of EcoPinion reports ›

News Releases

For a full list of our press releases and news stories, click here ›

project energy code

Cracking The Green Code
Using a Values-Based Model to Improve Customer Communications and Marketing
read more ›
Markets, Technology and Institutions
Increasing Energy Efficiency Through Decentralized Coordination
read more ›

Blog: Life in the green lane

Energy Star Is Not For The Environment
According to the last EcoPinion only 4% of Americans buy Energy Star products purely out of altruistic motivations to protect the environment. It looks like most Americans believe protecting the environment is a sweetener or kicker to the primary motivation of saving money. It smells like an indulgence to me: buying Energy Star products to atone for our environmental sins.

read more ›

news feed ›