EcoPinion - Issue 4

EcoAlign, a strategic marketing agency focused on energy and the environment, conducted a total of 1,000 online interviews in July 2008. The sample is balanced to match the U.S. population by age, gender, region and ethnicity.

This fourth EcoPinion Survey focuses on customer incentives: what type of incentives or promotions will motivate customers to adopt green offerings or program offerings, and how companies, particularly utilities, should deliver and drive customer awareness of customer incentives.

The survey results provide further evidence of a green gap between consumers and companies who are in the renewable and green energy space, namely that customers are much more concerned about saving money than taking actions that may benefit the environment. Consumers have clear preferences on how they like to be communicated with and how they would like to receive any benefits or incentives. If their expectations are met in regard to communications and messaging, the type of incentive received and how it is delivered, then incentives tied to energy efficiency and green offerings could significantly boost customer satisfaction.