EcoPinion No. 10: Lighting the Path Forward for Greater Energy Efficiency

Consumers have much greater levels of support for energy efficient lighting than we anticipated. Two-thirds of Americans feel that phasing out traditional incandescent light bulbs and replacing them with energy efficient lighting solutions is a good idea.

EcoPinion No. 10 tests consumer perceptions and attitudes with regard to more energy efficient residential lighting - such as compact fluorescent lights (CFL) and light emitting diodes (LED) - as compared to traditional incandescent light bulbs.