EcoPinion No. 8: Separating Smart Grid From Smart Meters?

EcoAlign, a strategic marketing agency focused on energy and the environment, conducted a total of 1,000 online interviews. The sample is balanced to match the U.S. population by age, gender, region and ethnicity.

The primary objective for this eighth EcoPinion Survey Report is to test consumer perceptions and expectations in regard to smart grid.

Smart grid holds a lot of promise in the minds of Americans. Yet, this EcoPinion survey points to some critical challenges to effectively leverage smart grid into something seen to be valuable by the majority of consumers, in particular around consumer expectations of smart grid to lower costs.

To find out more about it, download the report.