EcoPinion No. 9: Is Prepay the Way in the Utility Sector?

Prepay has gone mainstream. Many Americans use prepay and are highly satisfied. But is prepay the way for energy utility services?

EcoPinion No. 9 explores prepay transactions in the utility sector. A voluntary prepay option offered by the local utility may be the best near-term application of smart meter infrastructure. Prepay may increase customer satisfaction and electric utilities have shown that prepay provides significant energy conservation savings. There are potentially large numbers of consumers willing to prepay for energy utility services.

EcoAlign - a strategic marketing agency focused on energy and the environment - conducted 1,000 online interviews balanced to match the U.S. population by age, gender, region and ethnicity.