Want to be smart about smart grid? Lower consumer expectations

a_fabbri — Tue, 25 May 2010 11:25:48 -0400

The recent EcoPinion clearly reveals that consumers look at smart grid as a commodity, an extension of what they think of energy and electricity today.
Consumers see smart grid as a means to lower and/or manage rising energy bills. Concurrently, consumers expect and are concerned about bill increases.

Customer’s expectations of lower bills and expectations that bills may go up with new meters, presents a communication challenge especially as utilities implement new time based rate designs.

EcoPinion Survey Highlights Consumer Perceptions and Expectations of Smart Grid

a_fabbri — Sat, 22 May 2010 20:43:25 -0400

Santa Clara, CA - May 25, 2010 - EcoAlign, a strategic marketing agency, and Clasma Events, Inc., a global event company, released the 8th EcoPinion survey report today entitled, “Separating Smart Grid from Smart Meters,” in conjunction with the ConnectivityWeek 2010 taking place this week in Santa Clara, CA.

Energy Star Is Not For The Environment

a_fabbri — Tue, 16 Mar 2010 11:02:27 -0400

According to the last EcoPinion only 4% of Americans buy Energy Star products purely out of altruistic motivations to protect the environment. It looks like most Americans believe protecting the environment is a sweetener or kicker to the primary motivation of saving money. It smells like an indulgence to me: buying Energy Star products to atone for our environmental sins.

Energy Star Shining Bright? EcoPinion Survey Points to Challenges Ahead. Americans Seek Evolution of the Energy Star Brand

a_fabbri — Tue, 16 Mar 2010 10:17:33 -0400

Washington, DC - EcoAlign, a strategic marketing agency focused on energy and the environment, released the 7th EcoPinion Survey report today entitled, “Energy Star Shining Bright? National Consumer Survey of the Energy Star Brand.” The primary purpose for the survey was to test the brand strength of Energy Star with consumers given the increasing importance of the brand to the nation’s energy efficiency and environmental goals.

Green Gap Redux: Green Words Gone Wrong EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation

a_fabbri — Mon, 12 Oct 2009 16:14:44 -0400

EcoAlign, a strategic marketing agency focused on energy and the environment, today released the results of the sixth EcoPinion Survey to test consumer awareness and acceptance of terms used by the media and energy industry for messaging and communications around energy conservation, clean energy and smart grid.

Stage one in progress; three more stages required for sustainability to become an economic value and driver.

a_fabbri — Mon, 12 Oct 2009 15:05:51 -0400

Two years ago EcoAlign was born. Since then, we have been working with various large electrical utilities across the US on conservation, renewable energy programs as well as innovative clean tech companies that see this moment as a major business opportunity to grow and establish a new paradigm in the energy space. So where are we today?

EcoAlign Wins 4 Telly Awards for Original Video on Future Customer Experience Focused on Smart Grid Technology & Sustainability

a_fabbri — Mon, 27 Apr 2009 09:02:17 -0400

DEFG’s strategic marketing agency, EcoAlign, today announced that it has won four prestigious Telly Awards for its Day-in-the-Life-Of” (DILO) video that visually depicts electricity consumers’ experiences in the year 2015. The DILO video received Telly Awards in the following four categories:

• Use of Graphics – Silver, highest honor
• Public Relations – Bronze
• Government Relations – Bronze
• Cinematography – Bronze

DEFG’s EcoAlign wins four prestigious “Telly Awards” for video production

a_fabbri — Wed, 22 Apr 2009 15:36:28 -0400

DEFG’s marketing agency, EcoAlign, has won four prestigious Telly Awards for its “Day-In-the-Life-Of” (DILO) video foretelling the electricity consumers’ experiences in the year 2015.

The DILO video received Telly Awards for “Use of Graphics” (Silver; Highest Honor); “Public Relations” (Bronze); “Government Relations” (Bronze); “Cinematography” (Bronze). The Telly Awards honor commercial/industrial work.

New Project Energy Code Report Released: Cracking The Green Code

a_fabbri — Tue, 14 Apr 2009 14:17:44 -0400

EcoAlign, a strategic marketing agency focused on energy and the environment, released its third Project Energy Code report titled, “Cracking the Green Code: Using a Values-Based Model to Improve Customer Communications and Marketing,” written by distinguished communications strategist and research psychologist John Marshall Roberts.

What do drains and values have in common? Everything.

a_fabbri — Tue, 14 Apr 2009 13:56:05 -0400

Changing behavior is a difficult thing. One has to look at how many people say they want to quit smoking, start exercising or lose weight. So it is not surprising that a gap exists between stated green intentions and actual behavior.