Green Gap Redux: Green Words Gone Wrong EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation

a_fabbri — Mon, 12 Oct 2009 16:14:44 -0400

EcoAlign, a strategic marketing agency focused on energy and the environment, today released the results of the sixth EcoPinion Survey to test consumer awareness and acceptance of terms used by the media and energy industry for messaging and communications around energy conservation, clean energy and smart grid.

Stage one in progress; three more stages required for sustainability to become an economic value and driver.

a_fabbri — Mon, 12 Oct 2009 15:05:51 -0400

Two years ago EcoAlign was born. Since then, we have been working with various large electrical utilities across the US on conservation, renewable energy programs as well as innovative clean tech companies that see this moment as a major business opportunity to grow and establish a new paradigm in the energy space. So where are we today?

EcoAlign Wins 4 Telly Awards for Original Video on Future Customer Experience Focused on Smart Grid Technology & Sustainability

a_fabbri — Mon, 27 Apr 2009 09:02:17 -0400

DEFG’s strategic marketing agency, EcoAlign, today announced that it has won four prestigious Telly Awards for its Day-in-the-Life-Of” (DILO) video that visually depicts electricity consumers’ experiences in the year 2015. The DILO video received Telly Awards in the following four categories:

• Use of Graphics – Silver, highest honor
• Public Relations – Bronze
• Government Relations – Bronze
• Cinematography – Bronze

DEFG’s EcoAlign wins four prestigious “Telly Awards” for video production

a_fabbri — Wed, 22 Apr 2009 15:36:28 -0400

DEFG’s marketing agency, EcoAlign, has won four prestigious Telly Awards for its “Day-In-the-Life-Of” (DILO) video foretelling the electricity consumers’ experiences in the year 2015.

The DILO video received Telly Awards for “Use of Graphics” (Silver; Highest Honor); “Public Relations” (Bronze); “Government Relations” (Bronze); “Cinematography” (Bronze). The Telly Awards honor commercial/industrial work.

New Project Energy Code Report Released: Cracking The Green Code

a_fabbri — Tue, 14 Apr 2009 14:17:44 -0400

EcoAlign, a strategic marketing agency focused on energy and the environment, released its third Project Energy Code report titled, “Cracking the Green Code: Using a Values-Based Model to Improve Customer Communications and Marketing,” written by distinguished communications strategist and research psychologist John Marshall Roberts.

What do drains and values have in common? Everything.

a_fabbri — Tue, 14 Apr 2009 13:56:05 -0400

Changing behavior is a difficult thing. One has to look at how many people say they want to quit smoking, start exercising or lose weight. So it is not surprising that a gap exists between stated green intentions and actual behavior.

EcoAlign Releases Report, “Increasing Energy Efficiency Through Decentralized Coordination,” Available At No Charge

a_fabbri — Mon, 09 Feb 2009 21:45:24 -0500

Washington, D.C. – EcoAlign, a strategic marketing agency focused on energy and the environment, released the second Project Energy Code report, “Markets, Technology and Institutions: Increasing Energy Efficiency Through Decentralized Coordination,” written by distinguished economist Dr. Lynne Kiesling.

Spreading the word

a_fabbri — Thu, 04 Dec 2008 12:48:05 -0500

At EcoAlign, one of the things that we consistently talk about with our clients, media, and key influencers is the importance of building coalitions and connecting with others who are like minded about sustainability and environmental progress. We ‘walk the talk’ and are whole heartedly committed to sharing our ideas, research and enthusiasm with the community at large.

In sustainable and green marketing the initiative is the message

a_fabbri — Wed, 12 Nov 2008 23:35:28 -0500

Talk is cheap, and green talk is increasingly being perceived as green washing. The government and corporations – those who can lead and pay – need to seriously plan and execute internal energy efficiency or other sustainable initiatives that show real, tangible and visible outcomes to their employees and external audiences, especially at a local level.

EcoPinion Survey, “Consumers and Climate Challenge,” Points to Immense Challenge Ahead for President Obama

a_fabbri — Wed, 12 Nov 2008 16:52:38 -0500

EcoAlign, a strategic marketing agency focused on energy and the environment, today released the results of the fifth EcoPinion Survey on consumers and climate change.