Prepay Energy’s Pathway to Consumer Satisfaction and Benefits

nattreadway — Tue, 28 Feb 2012 02:35:28 -0500

EcoAlign, a strategic marketing agency in the energy sector, released the findings today of a consumer survey testing customer awareness and acceptance of prepay electricity offerings in Texas and Arizona, the two states with the most consumers currently on prepay electricity plans. Nine hundred consumers in those two states responded to the survey conducted in November 2011.

The Chimera of Customer Satisfaction in the Utility Sector

nattreadway — Wed, 16 Nov 2011 16:49:33 -0500

EcoAlign, a strategic marketing agency in the energy sector, released the findings today of a consumer survey examining customer metrics utilized in the utility sector and other sectors, including customer satisfaction scores and alternative customer metrics. One thousand Americans nationwide responded to the survey conducted in September 2011. EcoAlign conducted the survey in conjunction with the Customer Care Research Consortium (CCRC).

White Papers on Behavioral Approaches to Energy Conservation and New Customer Metrics

nattreadway — Tue, 27 Sep 2011 22:59:02 -0400

A white paper, "New Behavioral Approaches to Energy Conservation," is available on the DEFG Web site. The white paper examines the behavioral landscape to better understand and leverage behavioral models that go beyond what is in the market today. The paper points to significant potential for customer engagement centered on energy conservation, but also many challenges to effective implementation.

Prepaid Energy and Low Income Issues: A Way Forward

nattreadway — Tue, 27 Sep 2011 22:32:34 -0400

DEFG LLC, a management consulting firm in the energy sector, released a white paper today entitled, "Low Income Consumer Issues and Voluntary Prepaid Energy Offerings: Perspectives from Three Industry Thought Leaders." (See below to download the paper.)

Can You Sell Airplanes Through Social Media?

Jorge Echeverria — Wed, 22 Jun 2011 22:45:02 -0400

The Social Media Summit 2011 was hosted by Social Media Examiner over a recent three week period. It was no surprise to learn that business-to-consumer and business-to-business brands have jumped on the bandwagon to hire social media experts. What was interesting were the experiences those gurus shared during the summit. Boeing, Cisco, Verizon, Timex and Intel were among those represented by an in-house guru.

What Choices Do People Want?

nattreadway — Mon, 23 May 2011 10:32:19 -0400

People refer to "electricity choice" when they mean "direct retail access to a power supplier." Others use the word "choice" in its more general sense to refer to the selection of pricing/rate offerings, the addition of new services or selection of a new solution for energy management. What choices do consumers really want?

Consumer Cents for Smart Grid

nattreadway — Mon, 23 May 2011 08:56:10 -0400

EcoAlign, a strategic marketing agency in the energy sector, released the findings today of a consumer survey examining consumer perceptions and attitudes in regard to smart grid. One thousand Americans nationwide responded to the survey conducted in April 2011. EcoAlign conducted the survey in conjunction with Clasma as an input into Connectivity Week 2011.

Resurgence for Retail Electricity Choice and Competition?

nattreadway — Tue, 26 Apr 2011 19:34:38 -0400

EcoAlign, a strategic marketing agency in the energy sector, released the findings today of a consumer survey examining customer perceptions and attitudes in regard to consumer desire for more choices and more competition in the retail electricity sector. 1,000 Americans nationwide responded to the survey conducted in late March 2011.

A Sweet Smelling Experiment

Jamie Wimberly — Mon, 25 Apr 2011 14:01:55 -0400

"Skunk works" refers to a collaborative team which is given a high degree of autonomy to experiment and create. EcoAlign is using this approach to sniff out some sweet ways to engage energy consumers. We have devised a series of experimental but focused workshops to address mobile applications relating to the use, management, or purchase of electricity and natural gas, as well as other energy products and services for the home or small business.

Americans Ready to Move Away from Traditional Bulbs to More Energy Efficient Lighting Options

administrator — Mon, 28 Mar 2011 17:03:23 -0400

An important transformation is happening in the residential lighting market. EcoPinion No. 10 reveals a shift in consumer preference away from traditional incandescent lighting (bulbs and lamps that have been in use since the dawn of electricity), to more energy efficient lighting options such as CFLs and LEDs. In fact, over the last year, a majority of Americans have installed some type of energy efficient lighting in their homes and been highly pleased with performance.