Blog: Life in the Green Lane
Stage one in progress; three more stages required for sustainability to become an economic value and driver.
Posted October 12th, 2009 by a_fabbriTwo years ago EcoAlign was born. Since then, we have been working with various large electrical utilities across the US on conservation, renewable energy programs as well as innovative clean tech companies that see this moment as a major business opportunity to grow and establish a new paradigm in the energy space. So where are we today?
What do drains and values have in common? Everything.
Posted April 14th, 2009 by a_fabbriChanging behavior is a difficult thing. One has to look at how many people say they want to quit smoking, start exercising or lose weight. So it is not surprising that a gap exists between stated green intentions and actual behavior.
Spreading the word
Posted December 4th, 2008 by a_fabbriAt EcoAlign, one of the things that we consistently talk about with our clients, media, and key influencers is the importance of building coalitions and connecting with others who are like minded about sustainability and environmental progress. We ‘walk the talk’ and are whole heartedly committed to sharing our ideas, research and enthusiasm with the community at large.
In sustainable and green marketing the initiative is the message
Posted November 12th, 2008 by a_fabbriTalk is cheap, and green talk is increasingly being perceived as green washing. The government and corporations – those who can lead and pay – need to seriously plan and execute internal energy efficiency or other sustainable initiatives that show real, tangible and visible outcomes to their employees and external audiences, especially at a local level.
Environmentalists Need To Get On Message
Posted October 19th, 2008 by Jamie WimberlyI am really excited about the launch of Project Energy Code. The first report by Dr. Trench really got me thinking about the growing tension between consumers and the tactics/ messaging used by mainstream environmental groups.
My personal impression is that “environmentalism” has been captured by environmental groups pursuing a legalistic, political approach that is all about numbers. That’s needed, to be sure. But it is far removed from the values and human side of things, however messy that is.
Reconnecting To The American Pioneering Spirit
Posted October 10th, 2008 by a_fabbriLast week I spoke at the Green Media Show in Boston. It was a nice conference full of bright professionals eager to share their views, talk about their experiences and focused on making a difference.
The green gap: why aren't followers following the leaders?
Posted September 10th, 2008 by a_fabbriEach day, the media is flooded with polls showing strong stated propensities from businesses and people towards more sustainable lifestyles and practices. And yet, actual behavior doesn’t reflect stated intentions. Why?
After Nature
Posted August 27th, 2008 by Jamie WimberlySmoke. Dirt. Burnt offerings. I went to the “After Nature” exhibit at the the New Museumin NYC this weekend. As the brochure states, the exhibit “surveys a landscape similarly darkened by uncertain catastrophe.”
Focus Groups Are Dead!
Posted August 3rd, 2008 by a_fabbriAn executive said during a meeting with a definitive and resolute tone while talking about a green messaging platform. That’s his opinion, but the statement reflects an underlining frustration with relying too much on what customers say during these group discussions. Why?
