reports

EcoPinion - Issue 3 - March 2008

The third EcoPinion Survey focuses on branding; how companies and utilities prove and talk about their level of environmental commitment to the consumer and, conversely, the level of awareness of consumers around these brands. The survey results provide further evidence of a green gap between consumers and brands/companies who are in the in the renewable and green energy space but have virtually no brand recognition.

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EcoPinion - Issue 2 - January 2008

The second EcoPinion Survey provides further evidence of a green gap between willingness to adopt or purchase green products, services and technologies, and consumer value perceptions around those offerings. While concern for the environment is at an all time high, consumers think that many forms of green technology (renewable, energy efficient or recycled materials) are cost prohibitive, difficult to understand and maintain, and aesthetically unappealing.

To download any issue of EcoPinion at no charge, please CLICK HERE.

EcoPinion - Issue 1 - November 2007

The first issue of EcoPinion surveyed a total of 1,000 customers matching the U.S. population by age, gender, region and ethnicity. The survey confirms a green gap exists between the communications and language commonly used by companies and stakeholders in the energy and environment space and customers’ understanding, acceptance and perceptions of value around terms such as energy efficiency, energy conservation, demand response, smart energy and clean energy. The green gap in communications is contributing to a growing misalignment between customers’ stated intentions, e.g., their desire to be more green or frugal with energy consumption, and their actual behavior.

To download any issue of EcoPinion at no charge, please click here.