Lunera Lighting

Building brand leadership in LED Lighting
The challenge:

Lunera Lighting is one of the leaders in LED lighting fixtures. The company needed to move from technology leadership to brand leadership. EcoAlign partnered with the company to develop a path that helped the management to bring its vision for ground-breaking LED fixture solutions alive with economic efficiencies, solid business practices and innovative marketing thinking.

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Our solution:
  • Marketing strategy
  • Brand positioning
  • Messaging
  • Corporate naming
  • Corporate logo
  • Web site
Lunera Lighting

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Conclusions:
The work demonstrates EcoAlign’s ability to leverage its knowledge of the energy space with marketing creativity and strategic thinking. The combination between management consulting expertise and marketing communications proved to be critical to build a compelling story for customers and investors.
Project Type:
Positioning
Moving from technology leadership to brand leadership