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Repositioining A Geothermal Heat Pump Company
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Repositioining A Geothermal Heat Pump Company
From Technology To Brand
The challenge:
Earthlinked Technologies approached EcoAlign to identify and develop a marketing strategy that would help accelerate sales and enhance messaging effectiveness. The company sells energy-saving geothermal heat pumps in 14 countries and 41 states in the U.S. The company faced several issues:
- Technology-focused
- Industrial image
- Confusing messaging
- Lack of market focus
- Lack of engagement with its channels
Our solution:
EcoAlign developed a new marketing strategy based on market segments analysis and prioritization, a new positioning for the company, a new messaging platform and a new identity and various marketing collateral.
Conclusions:
The marketing plan identified a clear and profitable set of market opportunities for the company. Once identified, these opportunities became the drivers of a new positioning and messaging platform strategy which provided a new solid and clear foundation to explain and articulate in a new more intuitive manner the benefits and the value associated with the product.
