EcoPinion - Issue 1

The first issue of EcoPinion surveyed a total of 1,000 customers matching the U.S. population by age, gender, region and ethnicity. The survey confirms a green gap exists between the communications and language commonly used by companies and stakeholders in the energy and environment space and customers’ understanding, acceptance and perceptions of value around terms such as energy efficiency, energy conservation, demand response, smart energy and clean energy. The green gap in communications is contributing to a growing misalignment between customers’ stated intentions, e.g., their desire to be more green or frugal with energy consumption, and their actual behavior.

Click on the link below to view the report, or right-click to save it to your computer.