IF IT'S NOT COMMUNICATED, IT'S NOT VALUED. WE MAKE VALUE VISIBLE, MEMORABLE AND MEASURABLE THROUGH MARKETING THAT CREATES PARTICIPATION AND LEADS TO ACTION
Smart grid has to be communicated and positioned properly now to set expectations and fully optimize its value (for both operations and corporate reputation) in the future. We can help assess internal understanding, analyze customers expectations and develop messaging and plans aligned with operational, regulatory and communications objectives.
First, we uncover any gaps and opportunities by evaluating your company’s capabilities and goals, customers’ values and competitors’ offerings. We leverage our proprietary research tools, surveys and databases to provide detailed findings on customer preferences and attitudes for consumer and B2B applications.
We build brands and develop plans aligned with the future and the needs of the energy and environment. Whether through marketing strategy, brand positioning and messaging, we help shape behavior and stimulate favorable action.
If it’s not communicated, it’s not valued. Successful customer engagement is about message quality, relevance and execution. We build memorable experiences and engaging dialogues with targeted customers to drive desired results.
Social media represents an ongoing, free focus group. Through monthly monitoring and analysis of the social media space we can help companies gain a better understanding of the impact (+/-) of online word of mouth and related social media conversations to brands, products and services.