evaluate

Who are you communicating with?
What do they value, really?
Do they mean what they say?
Why do people act the way they do?
What can you leverage to your advantage?

Uncovering behavioral drivers

In answering these questions we focus on uncovering the reference system that guides people’s actions. We look at rational elements that derive from constantly assessing and interpreting the world around your customers. But people’s energy and environmental attitudes, behaviors and consumption patterns are primal and sometimes irrational, therefore we go beyond what people say and focus on imprints, the experiences and the associated emotions that occur in the life of an individual in a certain culture and environment. These imprints create mental structures in our brains that condition our thought process, shape our values and define who we are.

In depth profile of your targeted audiences

We get to the core of the disconnect that exists between people’s professed intentions and their actual behavior towards energy and the environment. While opinions (what people say) change in the blink of an eye; while rational assessments of the world around us change as conditions change or new products are offered; the key values that shape our actions and define our identities are slow to change and therefore can be used effectively for marketing activities.

The result of this analysis is an in-depth profile of your targeted audiences, their drivers and their identities as they pertain to energy and the environment.

• EcoGap communications audit to assess how aligned is your offering with your audiences’ values
• EcoPinion surveys to test effectiveness of your messaging strategies
• Identity structure studies
• Attitudes and usage analysis
• Market segmentation
• Focus groups and qualitative research