EcoGap communications audit
in
Many companies struggle with aligning their communications and marketing strategy to their customers' needs and expectations. EcoGap is an audit tool that enables companies to quickly and accurately quantify the gap between the communications and the actual perception of their energy and environmental offerings by their targeted audiences.
EcoGap enables companies to:
- Understand current awareness, perception and actions regarding an offering through a fact-based, multi-faceted approach.
- Identify the gap between intended and perceived messages, and see how this gap influences customer behavior.
- React to cover the gap by changing messaging, branding, positioning of an offering, enhancing communications effectiveness and engaging customers in a dialogue that leads to action.
How it works
- We analyze a communication campaign, your public sources of information and communications platforms, e.g., your website.
- We identify a set of key messages that drive your communications.
- We test your key messages in the market place through our research techniques targeting a total of 1,000 people representative of your targeted audiences.
- We provide a Gap Analysis to show you how aligned your offering is with your customer values, highlighting barriers and opportunities with a set of recommendations.
Contact us to discuss how we can help you.
WE IDENTIFY THE GAP BETWEEN HOW YOU COMMUNICATE AND HOW YOUR AUDIENCES VALUE AND UNDERSTAND WHAT YOU TELL THEM
