services

Financing the future of energy

Through our partnership with DEFG Ventures we are able to offer capital in the early rounds paired with marketing services for equity in companies that are engineered to make ventures succeed. Our focus is in companies with proprietary technology or business models. We do not provide financing for projects.

Client-tailored customer engagement architectures

The Ambassador Program is a client-tailored, customer engagement architecture that integrates traditional and innovative communications channels to build and deliver memorable and compelling experiences to customers. The architecture is built to deliver a series of messages, incentives and calls to actions that progressively educate, engage and lead to favorable behavior a potential customer (purchase).

DeMo is a smart, powerful, proprietary marketing assessment tool that enables companies to segment the targeted market, understand where the greatest opportunities lie, and allocate their resources accordingly.

The DeMo tool starts with quantitative information related to the potential for application of your product or service in each state and each large metropolitan area. Several screens are applied and qualitative information is added to address factors that affect sales and marketing, such as government regulations and public perceptions.

EcoPinion is a powerful set of survey tools and methodologies that provide a macro-level assessment of consumer values, drivers and behavior around energy and environmental needs. Our goal is to help companies make better business decisions about the development and marketing of new and existing products and services and to improve communication with their customers.

How?

Many companies struggle with aligning their communications and marketing strategy to their customers' needs and expectations. EcoGap is an audit tool that enables companies to quickly and accurately quantify the gap between the communications and the actual perception of their energy and environmental offerings by their targeted audiences.

EcoGap enables companies to:

• Understand current awareness, perception and actions regarding an offering through a fact-based, multi-faceted approach.

If it’s not communicated, it’s not valued.

At EcoAlign we have deep expertise using the traditional advertising channels but believe it is important to go beyond them. We think that the challenge at hand requires a sophisticated, multi-layered approach, one that integrates grassroots techniques and new media with the fundamentals of relationship marketing.

The result is that we build powerful customer engagement architectures that deliver memorable experiences and compelling dialogues with your targeted customers to drive to the desired results.

Aligning your value proposition with your customer values

In this stage of the process, we develop a marketing strategy and build the perceptual language and branding aligned with customer profiles uncovered during the research phase. Our focus is to build brands that transform businesses and people.

Marketing Strategy and Brand Positioning

We advise on and develop marketing and brand positioning strategies that will move people to act, markets to react and your company to lead.

Naming and Corporate Identities

We uncover the roots of the eco-gap

Who are you communicating with?
What do they value, really?
Do they mean what they say?
Why do people act the way they do?
What can you leverage to your advantage?

In answering these questions we focus on uncovering the emotional and rational reference system that guides people’s actions. We leverage our proprietary research tools, surveys and databases to provide detailed findings on customer preferences and attitudes for residential and B2B applications.

Market Research