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EcoPinion Survey, “Branding Green But Seeing Red,” Highlights Lack Of Consumer Awareness And Acceptance Of Green Brands
EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, today released the results of the third EcoPinion survey on green brands and brand messaging.
The third EcoPinion Survey highlights the fact that very few brands have any resonance in the market for green products and services. Consumers largely have a neutral, wait-and-see stance on company commitments and leadership on renewable energy, energy efficiency and the environment.
EcoPinion
The following reports are available for download. Click on the titles below to view the reports.
Second EcoPinion Survey Points To Green Gap Between Customer Perceptions And Green Products and Services
EcoAlign, a strategic marketing agency focused on energy and the environment and an affiliate of DEFG LLC, today released the results and findings of the second EcoPinion survey on customer perceptions of green technologies.
DEFG launches EcoAlign. First EcoPinion survey confirms gap between consumers and companies around communications
Washington, DC … The Distributed Energy Financial Group (DEFG) LLC today launched EcoAlign, a strategic marketing agency focused on energy and the environment. EcoAlign’s mission is to align consumer behavior with energy and environmental needs for products, services and programs.
news & reports
DISCOVER THE GAP, DOWNLOAD OUR ECOPINION SURVEYS TO READ HOW PEOPLE PERCEIVE GREEN SERVICES AND PRODUCTS AS WELL AS REACT TO KEY WORDS AND MESSAGING USED IN COMMUNICATIONS CAMPAIGNS TODAY
reports
EcoPinion - Issue 3 - March 2008
The third EcoPinion Survey focuses on branding; how companies and utilities prove and talk about their level of environmental commitment to the consumer and, conversely, the level of awareness of consumers around these brands. The survey results provide further evidence of a green gap between consumers and brands/companies who are in the in the renewable and green energy space but have virtually no brand recognition.
To download any issue of EcoPinion at no charge, please CLICK HERE.
