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Please fill out the information below to download EcoPinion surveys as well as upcoming reports. You will be issued an account and a password you can use in the future to download reports and surveys.
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User comments
  • Findings from this consumer survey shiow that convenience and control are leading drivers for customer satisfaction with prepay services
    Feb 29 2012

    EcoPinion No. 14 presents the findings of a consumer survey testing customer awareness and acceptance of prepay electricity offerings in Texas and Arizona, the two states with the most consumers currently on prepay electricity plans. The survey results show consumers in Texas and Arizona strongly associate prepay electricity with increased control and management, which translates to greater flexibility and the potential to use less energy and save money.

  • Findings from this consumer survey validate the need for a more nuanced view of customer satisfaction in the utility sector.
    Nov 17 2011

    EcoPinion No. 13 examines the customer metrics used in the energy utility sector, including customer satisfaction scores and alternative customer metrics. EcoAlign conducted the survey in conjunction with the Customer Care Research Consortium (CCRC), a project of DEFG LLC and Navigant Consulting.

  • Consumer survey points to more consumer engagement enabled by smart grid
    May 23 2011

    One thousand Americans responded to a survey conducted in April 2011 to examine consumer perceptions and attitudes in regard to smart grid. The survey was conducted with Clasma as an input into Connectivity Week 2011.

    Several questions matched those asked a year ago and published in EcoPinion No. 8.

  • Consumer survey points to support for national dialogue
    Apr 27 2011

    We asked consumers what they thought about more choices and competition for retail electricity. They clearly support the concept, with 88% indicating that retail electricity competition is a good idea.

    The survey examines customer perceptions and attitudes with regard to the desire for more choices and more competition in the retail electricity sector. As with prior surveys, 1,000 Americans responded. They indicated what new services they would prefer or would pay more for if given a choice.

  • Lighting Survey Report
    Mar 30 2011

    Consumers have much greater levels of support for energy efficient lighting than we anticipated. Two-thirds of Americans feel that phasing out traditional incandescent light bulbs and replacing them with energy efficient lighting solutions is a good idea.

    EcoPinion No. 10 tests consumer perceptions and attitudes with regard to more energy efficient residential lighting - such as compact fluorescent lights (CFL) and light emitting diodes (LED) - as compared to traditional incandescent light bulbs.

  • Jan 27 2011

    Prepay has gone mainstream. Many Americans use prepay and are highly satisfied. But is prepay the way for energy utility services?

    EcoPinion No. 9 explores prepay transactions in the utility sector. A voluntary prepay option offered by the local utility may be the best near-term application of smart meter infrastructure. Prepay may increase customer satisfaction and electric utilities have shown that prepay provides significant energy conservation savings. There are potentially large numbers of consumers willing to prepay for energy utility services.

  • May 25 2010

    EcoAlign, a strategic marketing agency focused on energy and the environment, conducted a total of 1,000 online interviews. The sample is balanced to match the U.S. population by age, gender, region and ethnicity.

    The primary objective for this eighth EcoPinion Survey Report is to test consumer perceptions and expectations in regard to smart grid.

  • Mar 17 2010

    EcoAlign, a strategic marketing agency focused on energy and the environment, conducted a total of 1,000 online interviews. The sample is balanced to match the U.S. population by age, gender, region and ethnicity.

    This seventh EcoPinion Survey focuses on the Energy Star brand. The national consumer survey on the Energy Star brand points to challenges ahead. Americans seek an evolution of the Energy Star brand.

  • Oct 13 2009

    Compared to two years ago, consumers today have a greater understanding of the importance of conservation and clean energy but have not moved this awareness into action yet. The challenge for communications and marketing professionals is to make sustainability an economic value. The report points out four key gaps:
    - The understanding gap - the gap between favorable associations in consumers’ minds of certain words and their actual understanding

  • Nov 11 2008

    EcoAlign conducted a total of 1,000 online interviews in October 2008. The sample is balanced to match the U.S. population by age, gender, region and ethnicity. This fifth EcoPinion Survey focuses on consumers and climate change: customer feelings and levels of personal responsibility in regard to reducing climate change, willingness to take action and what type of actions, perceptions of costs, who should pay and how new revenue should be used.

  • Aug 19 2008

    EcoAlign, a strategic marketing agency focused on energy and the environment, conducted a total of 1,000 online interviews in July 2008. The sample is balanced to match the U.S. population by age, gender, region and ethnicity.

    This fourth EcoPinion Survey focuses on customer incentives: what type of incentives or promotions will motivate customers to adopt green offerings or program offerings, and how companies, particularly utilities, should deliver and drive customer awareness of customer incentives.

  • Consumer Perceptions of Green Brands
    Mar 9 2008

    The third EcoPinion Survey focuses on branding; how companies and utilities prove and talk about their level of environmental commitment to the consumer and, conversely, the level of awareness of consumers around these brands.

  • Jan 13 2008

    The second EcoPinion Survey provides further evidence of a green gap between willingness to adopt or purchase green products, services and technologies, and consumer value perceptions around those offerings.

  • Nov 15 2007

    The first issue of EcoPinion surveyed a total of 1,000 customers matching the U.S. population by age, gender, region and ethnicity. The survey confirms a green gap exists between the communications and language commonly used by companies and stakeholders in the energy and environment space and customers’ understanding, acceptance and perceptions of value around terms such as energy efficiency, energy conservation, demand response, smart energy and clean energy.